RESOURCE CENTER
The playbook for performance with sound
See how top brands, agencies, and game publishers use non-intrusive in-play audio to capture attention and deliver results, from lift and CTR to conversions and sales.
Case Study
McDonald's
McDonald’s and Admerasia used in-game audio to drive measurable action—delivering +15% incremental orders, +50% app installs, and +50% registrations.
Case Study
Rocket Studio
Rocket Studio increased ad revenue by 10% by integrating non-intrusive in-game audio, with no impact on playtime or retention.
Case Study
Lihuhu
Lihuhu boosted ad revenue by 8% using seamless in-game audio while preserving a positive player experience.
Case Study
UK Department for Work and Pensions
The DWP used in-game audio to increase trust and engagement among Universal Credit claimants and unemployed individuals aged 50+, reaching audiences in a receptive, brand-safe environment.
Case Study
Costa Coffee
Costa Coffee partnered with Odeeo to reach consumers in a relaxed, high-attention gaming mindset—using in-game audio that blends naturally into gameplay.
Case Study
TapNation integrated in-game audio ads to increase ARPDAU—without compromising retention or the player experience.
TapNation
TapNation integrated in-game audio ads to increase ARPDAU—without compromising retention or the player experience.
