Case Study - November 4, 2025
McDonald’s Case Study
How McDonald’s Drove +50% Installs, +50% Registrations, and +15% Incremental Orders with In-App Audio
McDonald’s partnered with Admerasia and Odeeo to reach multicultural audiences through in-app audio, with campaign performance independently verified by Claritas, the industry leader in audience measurement and attribution.
The campaign set out to prove that sound can sell, turning everyday gameplay moments into measurable brand growth.
McDonald’s proved that in-app audio drives real results. Fill out the form to get the full case study and learn how your brand can do the same.
The campaign set out to prove that sound can sell, turning everyday gameplay moments into measurable brand growth.
The Results
With Odeeo’s premium in-app audio inventory and precise audience targeting, McDonald’s achieved:- +50% installs and registrations vs. control
- +15% incremental orders (verified independently by Claritas)
- 90%+ listen-through rate, proving strong engagement
- Significant uplift in awareness, consideration, and purchase intent
McDonald’s proved that in-app audio drives real results. Fill out the form to get the full case study and learn how your brand can do the same.