McDonald’s Case Study
McDonald’s & Admerasia used Odeeo’s in-app audio to reach consumers, delivering +15% incremental orders, +50% installs, and +50% registrations.
The Objective
McDonald’s wanted to demonstrate that “value” means more than just price. The goal was to connect with Asian American (ACM) audiences through the "McValue" message and translate that relevance into tangible app performance, driving installs, registrations, and orders.
To do this, they needed a mobile-first, brand-safe approach that could stand up to rigorous measurement and prove true incremental impact.
The Solution
By leveraging Odeeo, they sought to engage the Asian American (ACM) audience in a brand-safe gaming environment, aiming to prove that this emerging format could deliver verifiable, incremental growth.
The Result
Download now to see the official performance breakdown verified by Claritas. The case study outlines the specific metrics that validate in-app audio as a performance channel.