Case Study - May 12, 2025

Lihuhu Case Study

Discover How Lihuhu Boosted Ad Revenue by 8% Without Sacrificing User Experience

Lihuhu partnered with Odeeo to seamlessly integrate in-game audio ads, unlocking a new monetization stream while keeping retention and engagement strong.

Based in Vietnam, Lihuhu is a top-tier puzzle game studio with a global footprint and millions of downloads. Focused on creating intuitive and satisfying gameplay, the team wanted a monetization solution that aligned with their user-first philosophy.

By working with Odeeo, Lihuhu was able to grow ad revenue by up to 8% in key markets—without impacting player retention or satisfaction.

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Learn how Lihuhu:

  • Integrated audio ads with zero disruption to gameplay

  • Maintained retention and playtime across all titles

  • Scaled monetization efficiently with Odeeo’s SDK and support

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