Department for Work and Pensions Case Study
See how DWP boosted trust and engagement among Universal Credit claimants and unemployed individuals aged 50+ through innovative in-game audio advertising.
Tap into the Power of In-Game Audio Ads for Public Outreach! The UK’s Department for Work and Pensions (DWP) faced the challenge of connecting with Universal Credit claimants and unemployed individuals aged 50+ in an effective and engaging way. By partnering with Odeeo and DAX Mobile Gaming, DWP integrated non-intrusive, well-timed in-game audio ads to reach their audience in a relaxed setting, achieving substantial increases in trust, service awareness, and website engagement.
Discover how DWP successfully inspired action with this modern and innovative advertising approach.
Download the Case Study to Learn:
- How in-game audio ads helped DWP cut through traditional ad noise
- The specific strategies used to engage diverse audience groups
- Real results: trust, website intent, and service awareness boosts