Hyper casual game developers are very data-driven and constantly optimize their main KPIs to maintain a positive ROI on their UA activities. Moreover, they are also interested in getting global scale with their ad monetization in tier 2/3 countries as this holds a huge opportunity.
Gamejam partnered with Odeeo to integrate a first-of-its-kind digital audio monetization strategy on their hit titles with the goal of improving revenue-related metrics.
Click here to see a complete case study of how Odeeo’s In-game audio advertising solution boosts Gamejam’s ARPDAU by 15%!
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